Represented Banque Audi, one of the largest consumer banks in Lebanon that also does business in the U.S. and whose name is identical to a major car manufacturer. Shortly after the passage of the U.S Federal Trademark Dilution Act, the car manufacturer sued the bank for both trademark infringement and dilution. We developed a defense that revolved around showing that since the majority of the Banks' customers in the U.S. were natives of the Middle East, their use of the Banks' name did not dilute the strength of the manufacturer's mark because this population based on its middle eastern roots would distinguish between the bank and the car company. A survey commissioned by our team substantiated these findings. On the eve of trial the court granted the car manufacture summary judgment on its dilution claim but sue sponte reversed his decision during trial when he heard the testimony of the bank's survey's expert. The case settled on an amicable basis after trial.